Walnut Creek, Calif. Bibi Woo has been appointed Chief Advertising and marketing Officer of Del Monte Meals. In her new position, Ms. Wu might be answerable for all advertising, innovation and R.&D. for the corporate.
Ms. Wu joins Del Monte from Henkel, the place she was most just lately Vice President of Advertising and marketing and Head of Laundry Conditioner and Residence Care. Previous to her time at Henkel, Ms. Wu was the bakery’s enterprise director for the Campbell Soup Firm’s Pepperidge Farm enterprise. Previous to this, she spent 10 years with Common Mills in quite a lot of roles, together with advertising director for Walmart and Sam’s Membership gross sales space and advertising supervisor for manufacturers similar to Yoplait Yogurt, Progresso Soup, Previous El Paso and Hamburger Helper.
“BB’s wealth of data will deliver a brand new strategy to serving to us unlock the expansion of our nice manufacturers,” stated Greg Longstreet, CEO of Del Monte Meals. “By conducting R&D. Below his course, together with advertising and innovation, we’ll create higher synergies to deliver our merchandise to market.
Ms. Wu’s appointment will assist Del Monte’s four-point progress technique, Mr. Longstreet stated, which incorporates constructing relevance by product differentiation, fostering innovation to deal with altering shopper habits, to effectivity and agility. Optimizing the provision chain and key developments embrace increasing distribution. Areas such because the perimeter of shops and meals service.
“There was a basic shift in the way in which folks purchase, put together and revel in their meals, and the tempo of change will solely speed up,” Mr Longstreet stated. “Success would require nice execution in opposition to every of our 4 progress technique areas. Bringing gifted folks like Bibi on board will assist us attain our targets.”
