Hayward, Calif. — Rob Leibovitz has been tapped to lead Kite Hill, a brand backed by 301 Inc., the enterprise arm of General Mills. He brings more than 30 years of management and brand building experience to his new role as Chief Executive Officer.
Most recently, Mr. Leibovitz was CEO of TSG Consumer Partners Food & Pet Portfolio, leading the growth agenda of several portfolio companies. Prior to this, he was general manager of Del Monte Foods Pet Division, which led to a significant financial and market change. For more than 20 years, he owned Mars, Inc. Played roles in Management, Marketing, Innovation and Sales.
“Rob brings an arsenal of food industry knowledge across all channels and his extensive experience will help Kite Hill reach his full potential in meeting the current rapidly growing consumer demand for delicious plant-based foods,” said Kite Hill Said board member John Hogen and vice president and general manager of 301 Inc. “Rob demonstrated his passion and ability to drive meaningful market success through practical leadership, as well as being recognized for inspiring teams against purposeful vision, making him a perfect fit for Kite Hill. ,
Combining traditional cheese making techniques with a proprietary almond milk formulation, Kite Hill produces a range of products, including artisanal nut cheeses, cultural cream cheese-style spreads, varieties of frozen ravioli, and cultured yogurts.
“Health has always been at the center of my life, and I am thrilled to be part of the incredible and passionate team at Kite Hill,” said Mr. Leibovitz. “My own beliefs and what I see as the future of food align perfectly with Kite Hill’s mission of providing consumers with the best-tasting plant-based dairy alternatives that support a healthier lifestyle. also support.”