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HomeUS NewsNetflix password-sharing crackdown launches in 4 international locations

Netflix password-sharing crackdown launches in 4 international locations


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The Netflix sign up web page displayed on a laptop computer display and the Netflix brand displayed on a cellphone display may be seen on this illustration photograph taken on January 2, 2023 in Krakow, Poland.

Jakub Porzycki | NurPhoto | Getty Photographs

Netflix on Wednesday outlined its long-awaited password-sharing pointers, which started with customers in Canada, New Zealand, Portugal and Spain, marking the most recent step within the firm’s Telegram crackdown.

The streaming firm mentioned customers in these international locations can be requested to set a “main location” for his or her Netflix accounts and can be allowed two “sub accounts” for customers who do not dwell in that family. Past that, the corporate will cost a month-to-month charge per extra consumer: CA$7.99 in Canada, NZ$7.99 in New Zealand, €3.99 in Portugal, and €5.99 in Spain.

“As we speak, greater than 100 million households are sharing accounts – impacting our capacity to spend money on nice new TV and films,” mentioned Chengyi Lengthy, the corporate’s director of product innovation.

Netflix is ​​testing its password-sharing restrictions exterior the US earlier than rolling them out domestically in March. The worth in Canada is an approximation of what it could finally cost on the program’s US debut.

The adjustments introduced Wednesday will roll out instantly with a brand new “Handle entry and units” web page that can permit customers to curate who has entry to their accounts.

If an account has greater than the utmost variety of profiles allowed, the consumer will have the ability to switch the excess profiles to a brand new account and save extra costs. The transferred profile will retain all of their customized suggestions and viewing historical past from the unique account.

Netflix mentioned it plans to revisit and refine the brand new account administration web page primarily based on consumer suggestions.

The consumer pointers come because the streamer reported a pointy decline in subscriber numbers for its fourth quarter and introduced that former CEO Reed Hastings can be stepping down.

The corporate introduced final fall that it could restrict password sharing in its US-Canada area because it curtailed buyer progress.

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