CHICAGO – RXBAR, a subsidiary of the Kellogg Company, is launching the RXBAR AM, targeted at breakfast and breakfast occasions. RXBAR AM bars contain 10 grams of protein per serving and are each made using fewer than 10 ingredients. Currently, AM bars are available in Chocolate, Blueberry and Honey Cinnamon Peanut Butter flavors.
“We know that consumers today prioritize their wellness more than ever, and – quite simply – want to have a good time for a long time,” said Eileen Flaherty, Senior Brand Manager at RxBAR. “RxBAR AM is bringing a no BS approach to morning bars, which is what you’d expect from RxBAR, with 10 grams of protein and simple ingredients, all in a fresh, soft and crunchy texture.”
Available for purchase online or at Whole Foods Markets and Target stores nationwide, the bar is sold at a suggested retail price of $2.49 for $8.99 for a 4-count box and $9.99 for a 5-count box.