NEW YORK — Plant-based nutrition brand OWYN (Only What You Need) has closed a growth investment round led by Purchase Capital with participation from Hammock Park Capital LLC and existing investor Powerplant Ventures. Financial terms were not disclosed.
Established in 2017, OWYN manufactures and markets plant-based protein drinks formulated with a blend of peas, pumpkin and flax. The products are free of the top eight allergens and are sold online and in national retailers and grocery stores, including Kroger, Publix, Target, Walmart, and Whole Foods Market.
United Nutritional Brands, an affiliate of investment firm Purchase Capital, acquired a majority ownership stake in OWYN last year. Proceeds from the latest funding round will support national expansion, increased distribution, online and e-commerce growth, and enhanced advertising and marketing efforts.
“We are grateful for the support and expertise of our investors as we continue to expand nationally and become the fastest growing plant-based nutritional beverage in America,” said Mark Olivieri, CEO of OWYN. “In addition to the progress we have made in delivering to mass market retailers, we have built a thriving e-commerce business, launched new and innovative products, and continued to drive rapid growth with a data-driven strategic plan. created.”