Newark, NJ. Mars, Inc. is launching a brand new Efficiency Vitamin bar for shoppers looking for a candy protein different.
The Snickers Excessive Protein Bar, set to launch at choose retailers throughout January 2023, combines conventional Snickers taste and components with 20 grams of protein per bar.
“Mars is shopper obsessed, and after speaking with many shoppers by the product growth course of, it was clear {that a} key ingredient within the efficiency diet class – scrumptious tasting merchandise,” stated Michelle Deignan, Senior Model Director, Mars Wrigley. had been lacking.” “With a rising demand for scrumptious tasting protein bars, Snickers Excessive Protein Bars are assured to be successful, whether or not you are craving, operating errands or simply searching for a tasty snack with extra protein.”
The product is about for a nationwide rollout later in 2023 and will likely be offered in single, 2.01-oz bar servings.
