Tremendous Bowl LVII begins at 6:30 ET on Fox, however not everyone seems to be tuning in for the large recreation, the matchup between the AFC champs, the Kansas Metropolis Chiefs, and the category of the NFC, the Philadelphia Eagles. ,
The Tremendous Bowl is promoting’s largest stage, with corporations jockeying for a restricted provide of spots to get their merchandise in entrance of the eyes of tens of millions of shoppers. Most advertisements this yr bought for between $6 million and $7 million for a 30-second spot. Fox stated it grew a file quantity of Tremendous Bowl promoting income this yr.
Alcohol manufacturers shall be massive advertisers on Sunday night time, together with spots from Anheuser Busch, Heineken, Diageo, Remy Martin and Molson Coors. Packaged meals like Doritos, M&Ms and planters, film studios, streaming providers, automakers and tech corporations are additionally within the combine.
Absent this yr shall be crypto corporations. Final yr, 4 crypto corporations shelled out tens of millions for industrial area throughout the massive recreation. Nevertheless, following FTX’s chapter submitting and a authorized battle with the corporate’s founder over a scheme to defraud buyers, industrial offers with crypto advertisers fell by way of.
Sunday’s recreation will happen at State Farm Stadium in Glendale, Arizona. Rihanna is the halftime performer. It’s the first time in a decade that the efficiency is just not sponsored by Pepsi. Apple took over as a part of a five-year take care of the Nationwide Soccer League.
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