Rosemont, IL. Under its new Unprovenables List initiative, US Foods Holding Corp. said it will avoid, remove or replace more than 80 ingredients in more than 1,000 of its specialty brand products. The food service distributor’s entire line of Metro Deli, Rykoff Sexton, Chef’s Line and Stock Yard products is now free of artificial flavors and colors, ingredients such as high fructose corn syrup, disodium guanylate, sodium benzoate and monosodium glutamate, according to US Foods.
“Forty-six percent of millennials are more likely to purchase a product with no artificial ingredients, and we see a demand for simple, ‘back to the basics’ ingredients for consumer choices,” Stacy Sopinka said. , senior vice president of innovation and quality at US Foods. “As diners increasingly make less-than-food choices, we will continue to streamline and simplify our products by removing or replacing certain ingredients with preferred choices, so what’s left is just good food.”
As an example, the company’s Bloody Mary mix is made with simple ingredients, including tomato juice from concentrate, lemon and lime juice, hot sauce, vinegar, molasses and horseradish. Similar products may include hydrolyzed soy and corn proteins, monosodium glutamate and disodium inosinate, the company said.
US Foods said it will continue to update its unprovenables list, which builds on its strategy to help independent restaurant operators meet changing consumer preferences.